In HBR’s 10 Must Reads 2015 collection you will get the best of ideas relating to talent management, innovation, marketing, and strategic planning.
Marketing
Non-obvious by Rohit Bhargava
Non-Obvious is the book every marketer and brand manager should have on their 2015 reading list.
The Ultimate Guide to Google Adwords: Book Review
The Ultimate Guide to Google Adwords will make you a master at using Google Adwords to reach your target audience and will give you enough tips and advice to improve your overall advertising campaigns.
Vook acquires Byliner
Vook’s acquisition of Byliner will help Byliner authors monitor daily sales and marketing data, help in distribution to more retail channels, and get high quality production and support for new projects.