Non-Obvious is the book every marketer and brand manager should have on their 2015 reading list.
Business Book Reviews
Do You Have a Soul of an Entrepreneur?
In Selling H.E.L.L in Hell, Gino Arcaro shares his story and talks about the unlimited reserves of an entrepreneur’s soul to succeed in the business world.
The Little Red Book of PR Wisdom
The Little Red Book of PR Wisdom is a good read for someone who is starting out as a PR consultant or to learn about the business of PR in real world.
Bold: How to Go Big, Create Wealth and Impact the World
For entrepreneurs standing on the cusp of launching a product, the book gives the much needed tools to insulate their business idea from the rapid changes and to employ current technology and business processes to make their venture successful and sustainable.