Non Fiction Book Reviews

Tag: Marketing

May 6, 2015
HBR’s 10 Must Reads 2015: Summary
Book Review, Business Book Reviews, Newsletter
In HBR’s 10 Must Reads 2015 collection you will get the best of ideas relating to talent management, innovation, marketing, and strategic planning.
Written by
Prasanna Bidkar
March 18, 2015
Non-obvious by Rohit Bhargava
Book Review, Business Book Reviews, Newsletter
Non-Obvious is the book every marketer and brand manager should have on their 2015 reading list.
Written by
Prasanna Bidkar
December 20, 2014
The Ultimate Guide to Google Adwords: Book Review
Book Review, Newsletter, Technology
The Ultimate Guide to Google Adwords will make you a master at using Google Adwords to reach your target audience and will give you enough tips and advice to improve your overall advertising campaigns.
Written by
Prasanna Bidkar
September 12, 2014
Vook acquires Byliner
Author Resources, Newsletter
Vook’s acquisition of Byliner will help Byliner authors monitor daily sales and marketing data, help in distribution to more retail channels, and get high quality production and support for new projects.
Written by
Prasanna Bidkar