Author: Prasanna Bidkar
Persuasive Copywriting: Book Review
Persuasive Copywriting gives new and experienced writers the tools to do away with the early failures. Using the important devices in the book, writers can start successful campaigns from the beginning.
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Nashta Kiya, Breakfast?
Nashta Kiya, breakfast? This funny line from a relatively obscure movie, Fruit & Nut, starring Boman Irani and Cyrus Broacha had become part of routine for some time a few years ago and has been with me since. Breakfast, they say is the most important meal of the day. You can skimp on lunch and…
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Happiness is
I am Happy! What does it mean to be happy? A loaded question. Perhaps something we are still struggling to explain after centuries of Philosophers, Psychologists, and Gurus. Is being able to buy anything you wish in the world happiness? No. There are those who can buy almost anything in the material world, but still…
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Non-obvious by Rohit Bhargava
Non-Obvious is the book every marketer and brand manager should have on their 2015 reading list.
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