Retail business has changed a lot in the last decade. We have many new eCommerce businesses that have changed how business is done. However, the core of the success factors remain the same.
In Rocket: Eight Lessons to Secure Infinite Growth, the authors talk to the minds and people behind the hugely successful entrepreneurs operating in various industries from Fashion to Hospitality to Utility products.
Rocket: Eight Lessons to Secure Infinite Growth
Authors: Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh Pages: 320 pages Publisher: McGraw-Hill Education; 1 edition (October 6, 2015) ISBN-10: 1259585425, 978-1259585425
Customers and Brand image form much of the core principles that the book explores. The authors talk about eight rules that every business owner must know. Each of these rules form a chapter in the book and each chapter examines the progress of one brand and entrepreneur who has achieved phenomenal growth.
The first rule – Don’t Ask Your Customers What They Want, stresses the need to give your customers different options and choices. The idea is that people cannot always envision or define the best. The chapter tells the story of Les Wexner has built a highly successful retail businesses over and over again for a different set of customers.
from discussions with Les Wexner about his flagship brand – Victoria’s Secret – the authors come up with the 9 Ps or building successful retail brands.
Word of Mouth (WOM) publicity is the key to building a brand people will trust. But Word of Mouth marketing is much more than getting a few people to tweet about you. WOM has existed for a long time. Each of the chapters explores this concept in detail and show the readers how creating brand ambassadors within and outside the company can help an organization.
The chapters also offer the key takeaways and Action Points for readers that they can apply to their businesses. These takeaways offer the best of what Les Wexner or Starbucks’ Howard Schultz have applied the core principles in their business.
Rocket: Eight Lessons to Secure Infinite Growth is good balance of prescriptive action points and the philosophy and theory behind how these principles have worked for some of the biggest brands. It covers everything from how to manage your employees and building a brand that customers love, to being open to criticism and expand rapidly.
Doesn’t matter if you are a small local business, managing a nationwide chain, or aiming to go big. Rocket: Eight Lessons to Secure Infinite Growth will raise important questions that will force you to answer how you look at your brand and build a robust trajectory to growth.