Online Marketing is a long-term game. It is not like an advertisement in a Newspaper or a flyer in your mailbox. Whatever content you create and distribute online, stays online.
Building a reputation takes time and so does attracting the right customers. In Online Marketing for Busy Authors, Fauzia Burke makes this point clear in the first few chapters of the book.
Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. A nationally recognized speaker and online marketing expert, Fauzia writes for the Huffington Post, MariaShriver.com and MindBodyGreen and has been featured in Fast Company, Inc and Book Business Magazine.
Online Marketing for Busy Authors: A Step-by-Step Guide
Author: Fauzia Burke
Pages: 168
Publisher: Berrett-Koehler Publishers; 1 edition (April 19, 2016)
ISBN: 1626567859, 978-1626567856
The author begins with explaining the problems with taking on online marketing head on. Although the tools of marketing may remain same, every product is different and the customers are attracted to a product for a different reason.
For authors, it is necessary to understand who their target audience is before taking the plunge in online marketing. In Kow Thy Readers, the author explains the subtleties of recognizing who your readers are and how you must use different marketing tactics for different types of readers. She provides the authors with information and worksheets to help them come up with answers to pesky questions like reader demographic to build a typical reader profile.
The theoretical discussion in the first part of the book will help first-time authors understand where they stand and clearly define their goals and objectives. Authors who have until now used social media only for personal use, will get to know a bit about other social networks and platforms.
In the second part of the book the author gives you how to tackle all the different aspects of online marketing. Online marketing is a broad area. It covers everything from building an author website to populating your social media profiles, and also reaching out to influencers and the press contacts. The chapters in this part of the book give you a brief introduction to each of these areas and suggest tools that you can use if you wish to go the DIY way.
In summary, Online Marketing for Busy Authors is a book that you would want to read if you have no clue about what marketing or online marketing includes. Authors will get a good high-level picture of what online marketing entails and nudge them in the right direction. Authors will get all the Dos and Don’ts while exploring these different channels and save them effort and time in reading up information from multiple sources.