It is no secret that we now live in a highly connected world where our every action is recorded somewhere. Our ubiquitous phones record where we go where we halt, where we eat. Our social posts record what we eat, what we buy, what we like and what we do not like. Fast processing abilities and huge data have the ability to give information about what we don’t like about something and what we love about a product. Connected Strategy shows how this abundance of information and ‘always on’ connectivity can help both companies and consumers and create a world where the solution is presented even before the consumer makes a demand.
Connected Strategy
The book was published in May 2019 and authored by Nicolaj Siggelkow and Christian Terwiesch. Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research, which focuses on the role interactions among a firm’s activities play in creating and sustaining competitive advantage.
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management and holds a faculty appointment in Penn’s Perelman School of Medicine.
Authors: Nicolaj Siggelkow, Christian Terwiesch
Hardcover: 288 pages
Publisher: Harvard Business Review Press (May 21, 2019)
ISBN: 1633697002, 978-1633697003
Connected Strategy Book
Connected Strategy book talks about new forms of connectivity–involving frequent, low-friction, customized interactions–mean that companies can now anticipate customer needs as they arise, or even before.
Enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.
Authors reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education.
Connected Strategy Book Review
For the first time product companies have unprecedented access to data that can be sifted to extract information about its consumers, their likes and dislikes. They have the opportunity to fine tune their products and services to delight their customers like never before in the history. But can this access to information alone lead to better customer experience and sales?
The book brings examples of real world to show how innovative leaders from different sectors like medicine and entertainment have built a strategy that gives people experiences truly beyond their expectations.
After explaining the need for a seamless strategy that moves from one part of the cycle to another, the authors coach the readers on how to build a connected strategy. Workshops at the end of each sections provide additional challenges to implement what you learn from the chapters and helps cement the concept that the authors put forward.
If you are beginning your career in marketing and customer experience, the book brings information about what is the latest and best in the field. If you are at a level where you need to shape and define how to use the abundant access to data and leverage its power to enhance your product and services, the book has enough practical information that you can implement in creating a new strategy that will help you make your product and services more efficient.