Public Relations is key to building your brand if you are a business owner or a solopreneur. The smaller you are, the lower your economic resources, and the more help you need to get on top of all the noise. So how do you manage to get the media talking about you?
The Little Red Book of PR Wisdom takes you into the murky world of Media and gives you tips from the inside. Brian Johnson begins at the basics of PR with introduction to the Media industry and to the latest battleground of PR – the social media. He is an award winning journalist with clients like 60 Minutes and National Trust along with various government agencies.
The Little Red Book of PR Wisdom
Author: Brian Johnson
Paperback: 260 pages
Publisher: Deep Line Books (November 30, 2012)
Language: English
ISBN: 0987047442, 978-0987047441
Have you recently tried to get a Press Release out, but were rejected within the hour? The author will tell you why and what is wrong with most of the press releases written by amateurs. Johnson points out what is wrong with media releases in the first few pages when he declares “It’s the story that takes the name with it.” The media is looking for a story to report, you and your organization are secondary.
The book is full of helpful nuggets from the author and real feedback from the people in the industry who make the decision if what you are pushing is newsworthy. The author shares insights on the best way to approach media houses and then dives into the anatomy of a good press release.
But there are more weapons in the public relations armory than just a media release. The author also talks about different types of interviews you can pitch and how to prepare for these interviews. And you cannot ignore social media in PR. The author has a few basics for how PR works in this arena.
The Little Red Book of PR Wisdom is a good read for someone who is starting out as a PR consultant or to learn about the business of PR in real world. And if you are a business owner aiming to go on your own, the book will prepare you for what you will encounter on your PR adventure.